‘Making Waves On-line’ was the title of the conference held in Greenock on Thursday 23rd March at the Beacon Arts Centre in Greenock. The event, part of the Scottish Tourism Week Programme 2017, was opened by Gavin McDonagh, Chariman of Sail Scotland. The introduction was followed by a series of interesting talks on the state of Scotland’s marine tourism industry and current related matters. Cool Route was represented at the conference by Giancarlo Fedeli, Glasgow Caledonian University (GCU).
An inspirational talk was also delivered by ‘Crazy Kiwi’ Conrad Colman, the first skipper in Vendée Globe history to sail around the world with 0 emissions through an incredible journey to complete the 27,440 non-stop solo race.
Aspects such as optimisation tools for on-line presence, digital trends and on-line story telling were among the themes presented by the speakers. In the afternoon, workshops focused on the digital marketing element of businesses, a key aspect to keep in consideration nowadays for many marine and, generally, tourism-related businesses.
Some more exciting news for Greenock, it will host for the second time the P1 Gran Prix Powerboat racing event. The Grand prix is set to return on 24 and 25 June 2017 to the Clyde shores of Greenock following the success of the previous year which attracted some 30,000 spectators. The free-to-watch event was given the green light by Inverclyde Council and Riverside Inverclyde following the economic impact success of inaugural event in 2016.