The Cool Route Project – Cruising Oceans on Latitudes above 51 Degrees North – investigates all aspects of the potential to establish a yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway. As an ecotourism product, exploiting the natural resources of the area in a manner that is sustainable and environmentally viable; this sea route will be marketed internationally and will have a common branding, booking and information system.
Speaking about the meeting Cool Route Project Manager, Dr. Breda Kenny, Cork Institute of Technology, said she was looking forward to a highly successful meeting of the Steering Committee. Dr. Kenny further stated that Derry and Strabane District Council will provide an update on the GIS based information and booking system for the route to the committee. The purpose of this booking platform, is to link local enterprises to their local ports, providing information to marine tourists on what’s available in the port locality, by way of food and drink, entertainment, things to do and see and places to visit. The Cool Route Project is now calling on enterprises and businesses to register on the Cool Route. The self-registration process is free, fast and simple to complete in a few minutes (www.sailcoolroute.eu) and includes automatic mapping of your location, details of your products and services and a direct link to your own business or community website.
The gathering of partners in Glasgow will also include a stakeholders meeting for local enterprises along the route, who will be the main beneficiaries of the selected stops.
Over the coming months, before the completion of the project, Cool Route will further engage with SME’s along the route and in particular the agreed selected stopovers to maximise the potential for local businesses in each unique region. The primary objective of the Cool Route project is to bring new business opportunities to a wide range of small enterprises that provide quality goods and services. The Cool Route Information and Booking System provides a direct link between your community and enterprises and the visiting vessels.
For more information on the Cool Route Project, its reports and findings please check out our website on www.sailcoolroute.eu