Cool Route Partner – Royal Cork Yacht Club, the Port of Cork and Bantry Bay Port Company joined forces to promote marine leisure in Cork. The three organisations attended Southampton Boat Show from 15-24th September 2017 tasked with promoting their marina facilities to potential visitors. They also be targeted the luxury cruisers/motor yacht market to entice further calls to Cork, Crosshaven and Bantry.
The Southampton Boat Show is an on-water boat show, one of the largest in Europe and the biggest of its type in the UK.
In 2009 the Port of Cork implemented Leisure and Recreation Strategy for Cork Harbour with the primary focus of the strategy on water based leisure and recreational activities in and around the Harbour.
Speaking about attending the boat show, Sara MacKeown Commercial Marketing Executive Port of Cork said: ‘This was a great opportunity to showcase Cork as an ideal destination for marine leisure users. Our marina facility in the heart of Cork City is unique and having just completed the new Bantry Harbour Marina there is a great connection now between Cork and West Cork. We are delighted to work closely with the Royal Cork Yacht Club, who has huge experience in the field.’
Cork Harbour, on the Cool Route, offers significant potential for further development of the marine recreation sector as an important source of enjoyment and economic gain for the local residents and visitors and attending events such as the Southampton Boat Show last week, will help to promote the marine facilities directly to the desired market.
Gavin Deane, General Manager of the Royal Cork Yacht Club said: ‘The Royal Cork Yacht Club was delighted to collaborate with both the Port of Cork and Bantry Bay Port Company in promoting the region. This year we have seen a significant increase in the number of visiting boats to our marina, the majority of who have travelled from the south coast of the UK. Our participation in the EU funded Cool Route project has certainly given the region huge exposure internationally and I am certain has contributed to the growth of cruising boats to the area. We feel that with this growth in visitor numbers, now is the ideal time to showcase everything that Cork has to offer and we were delighted to attend the Southampton Boat Show 2017 last week and share information from our region.’